The Optimum Nutrition Platinum HydroWhey $10K Giveaway: OFFICIAL RULES

NO PURCHASE NECESSARY TO PLAY OR WIN. A PURCHASE WILL NOT INCREASE CHANCES OF WINNING A PRIZE.

SWEEPSTAKES PERIOD: The Optimum Nutrition Platinum HydroWhey $10K Giveaway (the "Sweepstakes") begins online on October 8, 2009 12:01 a.m. Central Time and ends at 11:59 p.m Central Time on February 28, 2010.

ELIGIBILITY: The Sweepstakes is open to legal U.S. residents who are eighteen (18) years of age or older at time of entry, excluding residents of Puerto Rico and other U.S. territories and possessions. Employees of Optimum Nutrition ("Sponsor"), and their respective parents, subsidiaries, affiliates, retailers, advertising and promotion agencies (collectively the "Promotion Parties"), and each of their immediate family members (spouse, parent, child or sibling, and their respective spouses, regardless of where they reside) and individuals living in the same households of each of these individuals, whether or not related, are not eligible to enter or win. The Sweepstakes is subject to all applicable federal, state and local laws. Void in Puerto Rico and other U.S. territories and possessions and where prohibited by law.

HOW TO ENTER: ON-LINE: Log on to optimumnutrition.com/hydrowhey and follow the on-screen instructions to register. Complete registrations require a valid email address, first and last name, complete street address including city, state and zip code, date of birth, daytime telephone number including area code. Once complete, click "Submit" and participants are registered and automatically entered into the Sweepstakes that includes monthly drawings along with a Grand Prize drawing. MAIL-IN: Participants should hand print on a 3 inch x 5 inch piece of paper, their valid email address, first and last name, complete street address including city, state and zip code, date of birth, daytime telephone number including area code. Entries should be mailed in an envelope with the proper postage affixed to: HydroWhey Giveaway, 700 N. Commerce Street, Aurora, IL 60504. Entries must be postmarked no later than February 28, 2010 and received by March 8, 2010 to be eligible for the Grand Prize drawing. Mail-in entries will be entered into the appropriate monthly drawing based on the date received. Mechanically reproduced entries and those that subvert the entry process will be void. All entries become the property of the Sponsor and will not be acknowledged or returned. Limit one entry per email address.

POTENTIAL WINNER SELECTIONS: The monthly random drawings will occur on or about November 9, 2009, December 8, 2009, January 8, 2010, February 9, 2010 and March 9, 2010 from all eligible entries received. Non-winning entries from any drawing are eligible for all subsequent drawings. The Grand Prize drawing will occur on or about March 9, 2010 from all eligible entries received. All potential winners will be required to sign a standard declaration and release form confirming compliance with the Sweepstakes Official Rules and acceptance of the prize as awarded. Potential winners will be notified by telephone, email or mail no later than March 26, 2010. If a potential winner cannot be contacted by March 31, 2010 at Sponsor's discretion, another entrant may be selected.

ODDS: The chances of being selected depend upon the number of eligible entries received.

PRIZES/APPROXIMATE RETAIL VALUE ("ARV")

GRAND PRIZE: Platinum one (1) ounce .9995 Bars. One (1) prize is available. The winner will have a choice of ten thousand dollars ($10,000) worth of Platinum one (1) ounce .9995 bars or a check in the amount of ten thousand dollars ($10,000). (ARV $10,000)

MONTHLY PRIZES: Platinum HydroWhey. Ten (10) prizes are available monthly. Fifty (50) prizes available for the entire promotion. Winners will receive a three and one half (3.5) pound container of Platinum HydroWhey. (ARV $89.99 ea.) or one (1) Platinum HydroWhey T-shirt. Fifty (50) prizes are available monthly. Two hundred and fifty (250) prizes are available for the entire promotion. Winners will receive one (1) Platinum HydroWhey T-shirt. Size large (ARV $ 14.99 ea.)

All prize details are at the sole discretion of the Sponsor. Total ARV of all prizes is eighteen thousand two hundred forty-seven dollars ($18,247). No substitution, cash equivalent or transfer of prizes (or portion thereof) permitted by winners. Sponsor reserves the right to substitute a prize (or portion thereof) with one (1) of comparable or greater value, at its sole discretion. All federal, state and local taxes, and all costs and expenses related to the acceptance and use of the prizes not specified herein as being provided are the sole responsibility of the winners. Prizes will be awarded "as is" with no warranty or guarantee, either expressed or implied by Sponsor. Please allow 6 to 8 weeks for shipping

DECLARATION AND RELEASE: Potential winners will be required to execute and return a Declaration and Release within seven (7) days of attempted delivery or prize will be forfeited and may be awarded to an alternate entrant. The return of the prize/prize notification as undeliverable or noncompliance with the terms of these Official Rules may result in disqualification and at Sponsor's discretion, selection of an alternate entrant.

LIMITATION OF LIABILITY: By entering the Sweepstakes, entrant agrees to hold Promotion Parties, their affiliates, directors, officers, employees and assigns harmless against any and all claims and liability arising out of use or redemption of prize or participation in the Sweepstakes. Promotion Parties are not responsible for lost or late entries or Declaration and Releases; or for any typographical, other error in the printing of the offer, administration of the Sweepstakes, or announcement of the prize; for technical, hardware, or software malfunctions, computer virus, bugs, tampering, unauthorized intervention, fraud, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled, or delayed electronic communications whether caused by the sender or by any of the equipment or programming associated with or utilized in this Sweepstakes, or by any human error which may occur in the processing of the entries in this Sweepstakes, or any other cause beyond the reasonable control of Sponsor that interferes with the proper conduct of the Sweepstakes as contemplated by these Official Rules. If, in the Sponsor's opinion, there is any suspected or actual evidence of tampering with any portion of the Sweepstakes, or if technical difficulties or any other factor including accident, printing, administrative, or any error of any kind compromises the integrity, administration, or conduct of the Sweepstakes, the Sponsor reserves the right, to modify, cancel, or suspend this Sweepstakes without prior notice or obligation. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

Sponsor reserves the right to disqualify a person if he/she enters the Sweepstakes or tries to do so by any means contrary to these rules or which would be unfair to other entrants or where Sweepstakes entries are generated by any mechanical or automated means. Entry materials that have been tampered with, reproduced, falsified, or altered are void. In the event a dispute arises as to the identity of a potentially winning online entrant, entries made by internet will be declared made by the name on the online entry form.

Refusal to accept a prize releases the Promotion Parties, as well as their respective directors, officers, and employees, of all responsibility and obligations toward the Winner of such prize. In no event shall Sponsor be held to award more prizes than what are mentioned in these rules or to award prizes otherwise than in compliance with these rules.

Promotion Parties shall assume no liability whatsoever for any situation in which their inability to act results from an event or situation unforeseeable or beyond their control, including but not limited to force majeure, a strike, lockout, or any other labor dispute at their location or the locations of the businesses whose services are used to hold this event.

CONDITIONS OF ENTRY: Acceptance of the prize constitutes permission for the Sponsor and its agencies to use Winners' name, city and state of residence for purposes of advertising and publicity in any and all media now or hereafter known throughout the world in perpetuity, without further compensation, notification, or permission, unless prohibited by law.

All information requested by and supplied by each entrant must be truthful, accurate, and in no way misleading. Sponsor reserves the right to disqualify any entrant from the Sweepstakes in its discretion, should the entrant at any stage supply untruthful, inaccurate, or misleading details and/or information or should the entrant be ineligible for the Sweepstakes pursuant to these rules.

PRIVACY: Sponsor respects entrants' right to privacy. Entrants' names, addresses, telephone numbers, and email addresses are gathered for the purpose of conducting marketing promotions, and administering and conducting publicity about this Sweepstakes. By entering the Sweepstakes, entrants consent to Sponsor's collection, use, and disclosure of their personal information for these purposes. Entrants may opt-out of receiving marketing promotions by contacting optimumnutrition.com.

WINNER'S LIST: A list of prize winners will be available after April 12, 2010. Send a self-addressed, stamped, envelope by February 28, 2010 to: Winners' List, HydroWhey Giveaway 700 N. Commerce Street Aurora, IL 60504

SPONSOR: Optimum Nutrition, Inc., 700 N. Commerce Street Aurora, IL 60504