'D' Stands For Deficiency

Medical experts agree that vitamin D is an important component of overall health. Unfortunately, it isn't the easiest vitamin to take in through diet. Most Americans don't consume anywhere near the amount of mackerel, sardines, salmon and fortified milk needed to get the daily recommended allowance. There's always sunshine. The body can synthesize vitamin D from exposure to UV sunlight. But applying SPF 15 sun screen blocks over 90% of these rays. 64% of the adults surveyed were unaware of this fact.

The Bigger Picture: According to the Archives of Internal Medicine, over 75% of Americans are considered vitamin D deficient. The American Academy of Dermatology warns against unprotected sun exposure. So where does that leave you? Looking for a high-potency multivitamin at your favorite retailer's store. It's the safe and affordable alternative.
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