Cookies Optimum Nutrition

As of 17 June 2019

This is Optimum Nutrition’s cookie statement. The company is located at Mars 10, 8448 CP, Heerenveen, Netherlands (Chamber of Commerce 01098673), hereafter referred to as ‘Optimum Nutrition’ or ‘we’. This cookie statement applies to the following web stores:

  • www.optimumnutrition.com

Privacy statement

What are cookies?


Cookies allow our websites to work effectively and make them user-friendly. Cookies are small pieces of information that your browser saves on your computer when you use our website. Cookies allow us to collect information about the use of our services, and to improve and adjust them to our visitors’ wishes.

What do cookies do?


Cookies allow us to distinguish between the various web store visitors, and handle your orders correctly. We also use cookies to understand, based on the data from your visit to our website, what you as a visitor are interested in. This allows us to optimise and improve the website.

Other technologies


As well as cookies, we use web beacons, tracking pixels and JavaScript. These are standard internet technologies that, together with cookies, ensure our web server can collect information about your visit to the website and use this information. When referring to “cookies”, we mean cookies plus other technologies.

We use cookies for different reasons, for example:

  • When you visit our website, you don’t receive, or have to enter, the same information again;
  • We can offer you special website functionalities such as the shopping cart;
  • We can measure how our website is used and how to improve it;
  • We can recognise which device you use when you’re visiting us;
  • We can show you advertisements and recommendations based on your interests;
  • We can register (or have registered) how often an advertisement is displayed, to better let the advertisements meet your needs and interests and prevent you constantly seeing the same advertisement.

Permission or no permission


We don’t have to request your permission to set up and read certain cookies. This applies to:

  • Cookies that allow you to communicate via the internet;
  • Cookies that are required for using the functionality of the website;
  • Analytical cookies that have little or minimum impact on your privacy.

For advertising and marketing cookies we request your permission before we set them up and read them. We do this via the cookie statement in our website, where it states that you can accept advertising and marketing cookies by clicking further on web pages within our website. If you don’t accept the advertising and marketing cookies then you can state this by clicking on the relevant link in the cookie statement and making a choice. You can always withdraw your choice by adjusting your cookie preference in ‘My cookie preferences’ below.

We use Google Tag Manager to tag specific content within our web store. This helps us determine which cookies we can place and which content we can store. As we’ve explained above, we must ask your permission for some cookies, and not others. With the use of cookies, we follow the ACM guidelines.

My cookie preference


We only use marketing cookies if you have given permission for this. If you do not give permission for this, advertisements will still be shown, but these will be random. You can indicate what you allow us to operate by opting for either the Standard or Personal cookie package below.


Standard cookie package


Choose our Standard cookie package if you want the simple functions of the website to work properly:

  • We show you ads that are not based on your interests and product preferences.
  • Our website works as expected.
  • We save what was in your shopping basket since your last visit.
  • If desired, we remember your login details, so you do not have to.
  • We use analytical cookies to see how we can make the website better.


Personal cookie package


Choose our Personal cookie package if you want a personal online shopping experience:

  • You’ll only be shown advertisements for products that you genuinely want.
  • We use third party cookies to remember your interests. In this way we, and also third parties, will show you advertisements based on your preferences.
  • Our website works as expected.
  • We save what was in your shopping basket since your last visit.
  • If desired, we remember your login details, so you do not have to.
  • We use analytical cookies to see how we can make the website better.

You can also personally remove or switch off our cookies. Discover how to remove or switch off cookies for different browsers below:

Our privacy policy


As described above, personal data is also processed when using certain cookies. In our privacy policy and terms and conditions you can find more information about how we proceed with your data.

Final comments


We adjust our cookie statement when changes are made to our web store, or the rules regarding cookies. The date of the latest version of the cookie statement is stated at the top of this document.