From a Dream in Illinois to a Global Gold Standard
Optimum Nutrition was founded in 1986 with one central question:
How can we make sports nutrition better?
Since then, we’ve supported billions of workouts, shaped industry standards, and empowered everyday athletes and Olympians alike — with the products, science, and belief that you can always go further.
We believe performance nutrition only works if you do — and that’s why we’re here: to help you unlock the best version of you.
The Gold Standard
From sourcing to formulation, testing to packaging — we don’t cut corners. Our strict quality standards, in-house manufacturing, and decades of expertise mean we control every step of the process.
It’s not just what we do — it’s who we are.
That’s why we’ve been the world’s most reviewed, awarded and trusted protein brand — led by Gold Standard 100% Whey™.
Pioneering New Standards in Every Category
From the first slow-digesting protein to performance-ready energy and high-protein snacks – we’ve led the way with products built to deliver results.
Founded with
A passion for performance
Shifted Entire Line to
Instantized Protein
Launched first
All Casein Protein
Purchased by
Glanbia PLC
Pioneered the category
Anytime Energy & Recovery
OPTIMUM NUTRITION distribution reaches
90 countries worldwide
Expanding Gold Standard Offerings into
Pre Workout
Added Gold Standard Offerings &
Entered Underdeveloped Usage Occasions
Launched the
There's more of you in you storytelling platform
Created our first interactive
Protein calculator to help consumers hit their protein goals
Created the World's First
AI-Enabled Virtual Coach
Trusted in Over 100 Countries. By Champions at Every Level.
From Olympians to everyday runners, physique athletes to fitness enthusiasts, professional athletes to part time players and everyone in between, for over 35 years Optimum Nutrition has been the brand of choice for those that need the very best from their bodies. Because the science works. The routine works. The people prove it.
Trusted Performance Nutrition for over 35 years
We exist to help you discover your potential — and then exceed it.
That’s what it means to live the Gold Standard.