WHY BREAKFAST MATTERS

RUNNING LATE DOESN’T MEAN RUINNING ON AN EMPTY STOMACH

Frequently referred to as the most important meal of the day, providing as it does sustenance and energy for whatever activities lie ahead, why then do many of us miss out on this vital meal & the host of health benefits it brings? 

Up to a third of us miss breakfast on a regular basis.  Breakfast is unique among meals in that typically we haven’t eaten for a considerable length of time before it, hence its importance in literally ‘breaking the fast’.

After a night’s sleep, our body is low in energy reserves and needs fuel, in the form of food, to get going.  Missing breakfast & extending the fast increases the likelihood of mid-morning hunger pangs and reaching for less healthy foods later in the day.

In fact, research shows that those who eat breakfast are less likely to be overweight compared to those who skip breakfast. Eating breakfast has also been shown to improve mental performance, concentration & mood. The most commonly cited reason for skipping breakfast is the ever precious commodity of time. 

Rapidly changing lifestyles have meant many of us are time poor and in need of quick, convenient breakfast solutions that do not compromise on nutrition.

The new breakfast range from Optimum Nutrition offers nutritious, delicious solutions for jam packed mornings when you have hit the snooze button just once too often or need to squeeze in that workout before tackling ever increasing to-do lists. As part of a balanced breakfast, the new Optimum Nutrition range containing 20 g of protein per serving across FLAPJACK BARS, PRO OATS, PROTEIN PANCAKE and YOGURT SMOOTHIE. Smoothie's can help make sure breakfast stays on the priority list in a fast paced world, making sure body and mind can face the day.

Checkout the full Breakfast range and Fuel Your Morning!