From a Dream to a Global Gold Standard
Founded in 1986 by two brothers with a passion for performance, Optimum Nutrition began with one question:
How can we make sports nutrition better?
Since then, we’ve supported billions of workouts, shaped industry standards, and empowered everyday athletes and Olympians alike — with the products, science, and belief that you can always go further.
We believe nutrition only works if you do — and that’s why we’re here: to help you unlock the best version of you.
Built on Quality. Trusted Worldwide.
With over three decades of experience, we don’t just meet standards — we set them. From ingredient selection to final product, every step is driven by precision, integrity, and a relentless pursuit of excellence.
200,000
lbs of whey rejected annually
We test every batch — and we don’t hesitate to reject what doesn’t meet our strict purity and performance standards.
150+
global awards for product quality
Recognised by athletes, experts, and industry leaders — our commitment to excellence has earned global trust.
Pioneering New Standards in Every Category
From the first slow-digesting protein to performance-ready energy and high-protein snacks – we’ve led the way with products built to deliver results.
Founded by Brothers
Tony and Mike Costello
Shifted Entire Line to
Instantized Protein
Launched first
All Casein Protein
Purchased by
Glanbia PLC
Pioneered the category
Anytime Energy & Recovery
OPTIMUM NUTRITION distribution reaches
90 countries worldwide
Expanding Gold Standard Offerings into
Pre Workout
Added Gold Standard Offerings &
Entered Underdeveloped Usage Occasions
Launched the
There's more of you in you storytelling platform
Created our first interactive
Protein calculator to help consumers hit their protein goals
Created the World's First
AI-Enabled Virtual Coach
Trusted in Over 100 Countries. By Champions at Every Level.
From elite Olympians to everyday runners, strength athletes to beginners — our products fuel millions of real people worldwide.
Because the science works. The routine works. The people prove it.
Train With Us. Meet the Team. Join the Movement.
From live training events to expo booths, athlete meetups and nutrition talks — we’re bringing the Gold Standard to cities around the world.
Discover where you can find us next, and join the experience.
Performance Isn’t a Product. It’s a Lifestyle.
We exist to help you discover your potential — and then exceed it.
That’s what it means to live the Gold Standard.
Are You a High School Coach?
Learn how to teach your athletes the power of nutrition for peak performance and lifelong health.
- Built To Help You Coach Smarter Not Just Harder
- Learn From Elite Nutrition & Training Experts At Your Own Pace
- No Fluff. All Function. Straight From The Pros.