Wholesale Whole Grain Confusion

Wholesale Whole Grain Confusion According to U.S. Dietary Guidelines issued in 2005, everyone over the age of 9 should consume at least 3 servings of whole grains daily. Although a single serving equals 16 grams, the basic Whole Grain Stamp food producers can use on product packaging only requires one serving to provide 8 grams of whole grains, or half of the recommended amount. Another stamp for 100% Whole Grain products requires each serving size to equal the full 16 grams. You can see why there's a lot of confusion about this category.

A survey of 1,010 adults conducted in October 2010 revealed that 61% of respondents believed they got enough whole grains in their diet, even though figures from the Dietary Guidelines Advisory Committee indicate just 5% of Americans meet the standard. Only 16% of those surveyed could correctly identify terms like 'enriched flour' and 'multigrain' while 17% of respondents thought that all whole grain products were organic.

True Strength Moment: It's easy to get confused at the grocery store, especially when you're confronted with 3,700+ new whole grain products launched since 2005. An easy way to tell if you're getting the real deal is to read the Facts Panel ingredients list top to bottom. Whatever appears first makes up the greatest percentage of the product. The item appearing last makes up the least amount. Apply this same strategy to sports nutrition products to make sure you're getting the most for your money.
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