Why Are Whey Prices Rising?

If you're a regular at the gym and understand the importance fast-acting whey protein can make in exercise recovery, you've no doubt noticed price increases on popular whey proteins like Gold Standard 100% Whey. An article by Jim Stoppani Ph.D. published on Muscle & Fitness magazine's website helps explain the economics of whey pricing.

True Strength Moment: Despite commodity shortages and price spikes, Optimum Nutrition continues to source only the purest raw materials so that we can build on our reputation for producing the absolute highest quality whey protein. Consider the fact that whey isolates are the primary protein source in Gold Standard 100% Whey. Then compare its cost per serving, protein percentage, mixability and taste to other brands. The company that was built on a commitment to consistent quality refuses to compromise.
Leave a Comment