Two Surveys. One Result.

The results of two recent surveys show an increasing trend toward supplement use for people of all ages. The first survey analyzed National Institute of Health data collected between 1999 and 2002 and found that more children use dietary supplements today than in the recent past. Over 31% regularly supplement, most choosing vitamin/mineral and botanical products. Affluent and physically active children from health-conscious, non-smoking households were most likely to take supplements.

The second survey, conducted by market researchers at Ipsos-Public Affairs, found that 52% of Americans identify themselves as regular supplement users. That's a significant increase from the 46% recorded just last year. Overall, Internet respondents had a more favorable view of supplements than phone respondents, probably because Internet users take a more active role in researching health-related information and other topics.

The Bigger Picture: As a greater volume of research demonstrates the quality of life benefits that supplements can provide, more people are relying on these products to enjoy longer, healthier lives. However, it's important to remember that supplements are most effective when used in conjunction with a balanced diet of whole foods and regular exercise.
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