Optimum Nutrition challenges you to show PROOF OF POWER with an interactive campaign debuting later this month. Those with sufficient muscular development will possess the 240-plus pounds of force necessary to tear off the coupon, which is redeemable for a FREE limited edition ON bench towel and a sample of our Rich Milk Chocolate Pro Complex – now with 60 grams of protein per serving. Athletes who don't possess the strength and power to properly redeem the coupon won't get either the towel or the sample, but are strongly encouraged to buy some Pro Complex and hit the gym… stat. Look for "PROOF OF POWER REQUIRED" promotions on the back cover of FLEX magazine beginning May 14th.
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