Colorís Influence On Taste

Colorís Influence On Taste The color of the cup you pour hot chocolate into can influence the way that beverage tastes, according to research published in the Journal of Sensory Studies. A total of 57 subjects were served hot chocolate in white, cream, red and orange colored cups. Although the cups were identical in size and shape, preferences revealed the hot chocolate served in orange or cream colored cups tasted better to these subjects.

True Strength Moment: Previous studies have shown that yellow containers enhance the flavor of lemon and brown packaging makes coffee drinkers think the grounds taste and smell stronger when brewed. On the other hand, pink beverage packaging makes drinks seem more sugary and sweet. Who knew making a great tasting whey protein shake would involve all the senses?
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