A Seasonal Slice Of Success

Optimum Nutrition's 100% Whey Gold Standard has been the industry's best-selling whey protein powder for over a decade. There are many factors behind this long-term success; ON's exacting attention to quality during every phase of in-house manufacturing, our well-known reputation for applying the very latest science, unmatched consistency in taste, texture and mixability as well as our history of responding to customer requests. Take a look at this timeline and see for yourself...

100% Whey Protein hits the market along with the first of many firsts: The 5-pound economy-sized container. Quality & Value all in one convenient package.

Another first for strength athletes: Natural 100% Whey Protein is introduced as the all-natural whey protein alternative. In addition, the content of all 100% Whey Protein varieties increases from 21 to 22 grams of protein per serving.

Another first and another boost in 100% Whey Protein content. This time ON leads the way with a 10-pound bag option, and protein per serving climbs from 22 to 23 grams.

Improvements to make 100% Whey Protein even faster acting and easier digesting. HYDROWHEY hydrolyzed whey peptides plus Aminogen and lactase digestive enzymes are introduced to the formula.

A change of name to 100% Whey Gold Standard is in order with the substantial increase in whey protein isolate content. Protein content climbs from 23 to 24 grams per serving.

ON responds to customer requests for a greater variety of flavors. A total of 10 are available by year-end.

Summer 2007
Four new Limited Edition 100% Whey Gold Standard flavors are introduced: Root Beer Float, Orange Cream, Mocha Cappuccino, and Caramel Toffee Fudge.

November 2007
The addition of new Apple Spice, Pumpkin Pie, Gingerbread Cookie and Eggnog seasonal flavors means that you now have 20 varieties of 100% Whey Gold Standard to choose from. But you'll have to hurry. The seasonal flavors are only available through December 31st.
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