How Much Protein Per Day?

How Much Protein Per Day? You've probably noticed a trend on grocery store shelves where all sorts of foods are promising more protein. According to a study by The NPD Group, nearly two-thirds of consumers believe they need to get more protein in their diet. Unfortunately, researchers determined that 71% of them don't know the recommended daily amount.

Not exhibiting much better nutrient knowledge, the average amount of protein cited by the 29% of consumers who said they did know the recommended amount of protein was 66 grams per day. Actual USDA Guidelines for daily protein intake are 46 grams for women and 56 grams for men.

True Strength Moment: It turns out that 64% of consumers either admit to not knowing how to determine how much protein they are consuming on a daily basis, or just eye-ball their plate and take a best guess. It's hard to meet ambitious gym goals when you're calculating nutrient support like that.
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