Whole Grains & Fiber Gaining

According to the U.S. Department of Agriculture, consumer use of nutrition labels declined between 1996 and 2006. However, a 2008 Food & Health Survey commissioned by the International Food Information Council Federation found a silver lining in this dark cloud. Awareness about the benefits of dietary fiber and whole grains increased dramatically, and consumer attitudes remain positive about the health potential of various foods and beverages.

The Bigger Picture: Knowing what you're consuming is the first step toward making smart dietary choices. This begins with reading the label's nutrition facts panel. For instance, checking the panel on ON's new Natural 100% Oats & Whey would tell you that a single serving contains 4 grams of dietary fiber from whole grain oats about the same amount you'd get from a large bowl of oatmeal. That's valuable information for those who want the benefits of fiber and whole grains in a quick, easy and delicious shake.
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