Are You Conditioned To Hypereat?

Those chocolate covered pretzels that you can't get enough of. Just what is it about them that's so irresistible? Researchers from the University of California / San Francisco call the affliction conditioned hypereating. They believe that certain fat-sugar combinations make your brain's dopamine pathway trigger pleasure sensing in a way that makes it hard to say no. Conditioned hypereaters, they say, lose control over eating and lack a feeling of satiety whether they're hungry or not.

The Bigger Picture: While it's hard to resist certain treats, several of the scientists involved with this research admitted to being particularly afflicted by chocolate. One conditioned his brain to ignore impulses while the other focused on exercise which targets the brain's dopamine pathway in a positive way. Both techniques worked, particularly when applied together.
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