Whole Grains Going Mainstream

A recent consumer survey has found that purchases of whole grain food products are up 20% since changes to U.S. dietary guidelines were initiated in 2005. While whole grain sales amount to only 11% of total grain consumption, the market research organization Packaged Facts called the shift "a major trend rooted in sound nutritional science." The USDA's Economic Research Service also noted another positive trend with the price gap between whole and refined grain products narrowing.

The Bigger Picture: Whole grains are known for providing higher levels of dietary fiber and retaining greater percentages of vitamins, minerals and antioxidants compared with refined grain foods. Natural whole grain choices include whole wheat breads, oatmeal, popcorn and brown rice. You'll also find 4 grams of fiber from whole grain oats in every serving of ON's Natural 100% Oats & Whey.
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