ON Steals The Show At FIBO 2009

For 25 years, FIBO held in Essen, Germany, has been recognized the 'Leading International Trade Show for Fitness & Wellness.' With Germans spending an estimated 60 billion Euros ($80.4 billion) annually on health and prevention, the event's attendance has been steadily increasing year after year. The 2009 FIBO show was no exception, drawing an estimated 50,000 visitors between April 23rd and 26th. Optimum Nutrition (ON) was there, introducing an enthusiastic global audience to our superior quality sports nutrition products.

ON Athletes Jessica Paxson-Putnam and George Farah made the trip to Germany and nearly ran out of signing cards, demand from fans was so high. Even with FIBO Power going on in the same complex the biggest meeting point of the European bodybuilding and power lifting community these American IFBB Pros were very much in the spotlight four days straight!

The same could be said for ON's custom FIBO T-shirts and product samples. People just couldn't get enough Lift Bars and Gold Standard 100% Whey. A number of distributors inquired about carrying the ON brand in their home country, and many customers asked where they could find America's best selling protein. Needless to say, the team was impressed with all the attention they commanded as just one of over 480 exhibitors from all over the world. We look forward to making an even bigger splash next year! Until then, view images from this year's event here.
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