True Strength At The Arnold

If you were at the 22nd annual Arnold Sports Festival March 5th, 6th and 7th in Columbus, Ohio, you had the opportunity to witness more than 40 types of physical competition. A different kind of struggle was going on in the Expo hall where the world's most prominent brands of sport supplements faced off in a 3-day challenge to impress an estimated crowd of 170,000 attendees. Based on the impressions of Greater Columbus Convention Center staff, ON's True Strength booth was the hit of the show.

In addition to generously sampling the new Chocolate Peanut Butter flavor of Gold Standard 100% Casein, two new flavors of Gold Standard 100% Whey White Chocolate and Cake Batter plus all 3 flavors of Platinum Hydrowhey, the ON Team handed out thousands of limited edition T-shirts and swipe cards that gave participants a chance to win 3.5 pound tubs of Platinum Hydrowhey. Drawings were held at 2-hour intervals on all 3 days, attracting an enthusiastic crowd each and every time.

Under the soaring ON True Strength banner was a stage for athlete pose-downs flanked by enormous video screens projecting monumental efforts from the same familiar faces. After it was all over on Sunday at 4PM, no one doubted that Optimum Nutrition made the strongest statement as an exhibitor. Arnold himself made a point to stop by the booth!

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ON's True Strength can be seen in the consistent quality of our products, in our ability to turn out innovative new products year after year, and in the fact that we own and operate GMP compliant manufacturing facilities in Illinois, South Carolina and Florida. Few can keep pace with ON's level of performance.

What about you? What's your True Strength? Everyone has to overcome some kind of adversity to achieve their goals. The higher the goal is set, the more adversity you're likely to face. Tell us your personal story of drive, determination and True Strength. It can be focused on succeeding in competition or just topping a personal best. Whether you play a team sport or stand on the stage alone, we want to know what motivates you to reach higher and accomplish more.

Log onto and share details of your journey in words, images and videos. The best stories will be available for everyone to view, appreciate and gain strength from.
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Mar 13, 2010
I think our physical strength encourages our mental strength and desire to be pro-active instead of being re-active.