Supermarkets Selling More Superfoods

Expect to see an even wider supermarket selection of foods and drinks that are rich in antioxidants and other nutrients. American consumers and their European counterparts are making an effort to eat healthier. This trend toward 'superfoods' has increased sales of exotic fruits like goji berries, acia and pomegranates as well as foods and beverages fortified with nontraditional nutrients. Reports outlining the potential health benefits of these products have only fueled demand.

The Bigger Picture: In the five years between 2001 and 2006, U.S. green tea sales increased nearly 40%. From 1999 to 2004, there was a 500% increase in the number of products containing antioxidant-rich pomegranates. As science finds new ways to harvest the health benefits of these nutritious superfoods they will no doubt continue to grow in popularity. In fact, industry analysts predict that the market will double by 2011. Look for new healthy products at a supermarket near you!
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Aug 13, 2007
I couldn't be happier with the changes being made. When I look around at the state people are in and how the American population has grown (in pant sizes) It's even more urgent that we take a second look at what we eat and serve our children. This will only make it easier for everyone to live a healthy lifestyle.
Aug 16, 2007
It is really too bad that the cost of healthier eating or foods is amost twice that of junk food. Healthy food should not be so costly to outweigh unhealthy.
Lady P
Aug 16, 2007
It used to be more economical to buy healthy foods. Now that eating right has gone mainstream the opportunists are getting paid. Too bad the healthy trend didn't reach public shool cafeterias.