Do Your Nutritional Homework

The old saying 'if something sounds too good to be true it usually is' comes to mind with the results of a study published in the September/October edition of the Journal of Nutrition Education and Behavior. Researchers found that when claims are printed on food product labels consumers have a tendency to attribute benefits above and beyond the claim statement. For instance, when a food claimed to be low-carb, many consumers assumed that product helped with weight management, was low-calorie and generally more healthy to eat.

True Strength Moment
: Previous studies have shown that consumers are less likely to look at the nutrition facts panel when there's a claim made on the front of a food label. That's unfortunate because even if an item is low in one undesirable ingredient, it might contain a whole lot of another. If you know how to read an ingredients list and determine acceptable nutrient levels, you won't even need to pay any attention to the front of the label.
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