Losing body fat while maintaining muscle may seem impossible but with the right training, nutrition, supplementation and mindset you can shed body fat while maintaining the muscle you have trained so hard to build.

GOLD STANDARD 100% ISOLATE™
Ultra-filtered for exceptional purity
- 25 g of whey protein isolate per serve
- Only 0.3 g sugar and 0.4 g of fat per serving.
- 83% of pure protein per serving
- 108- 111Kcal per shake
- 1.3g carbs per shake
Other recommended products:

CLEAR PROTEIN
A refreshing light way to get a 20g protein hit that’s sugar free, only 90 kcal per serving and 100% suitable for vegans.
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AMIN.O. ENERGY®
When you need more than just energy, reach for AMIN.O. ENERGY® for anytime energy, plus improved focus and alertness. Each serve provides 5g of amino acids, only 28-31 kcal and 100 mg of caffeine from natural sources.
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OPTI-WOMEN/MEN MULTIVITAMIN
A comprehensive multivitamin for active indiudals to help support a fast-paced lifestyles.
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Our best advice and recipes
Debunking the Top 3 Protein Myths
Takeaway points Eating more protein does not harm healthy kidneys. Protein strengthens bones rather than weakening them. Higher protein intakes do not shorten lifespan and may support healthy...
Recovery Trends: From Ice Baths to Whey Protein – What Really Works?
A conversation between Dr. Crionna Tobin, Head of Nutrition at Optimum Nutrition, and Jeet Selal, Fitness Influencer and Coach Takeaway Tips: Nutrition first: Prioritise daily protein intake—...
Nutrition Strategies for Elite Swimmers During the Training Phase
Key Takeaways Carbohydrates drive performance: Periodise intake based on training load (8–10 g/kg on heavy days). Protein supports repair: Aim for 20–30 g every 3–4 hours, plus casein before be...






