The Optimum Insiders is your backstage pass to the real science behind performance nutrition, training, supplementation & recovery trends. Join our team of expert scientists as they break down the facts, bust the myths, and dive deep into hot topics like protein, creatine, and more. No hype, no fluff—just clear, evidence-based insights to help you make smarter choices. Dive deep into hot topics like protein, creatine, female performance and more.



“Whey protein really rises to the top as being one of the highest quality. It's got all of the essential amino acids. So all of the building blocks that we really need to build muscle… it's kind of the the Gold Medal protein so to speak. ”
Professor Stu Philips Expert in protein
“Creatine is that fast charger. It's the lightning charger, if you will."
Dr. Eric Helms, Phd - Expert in nutrition & training for strength and bodybuilding
“Medals have been won and lost on every day of the menstrual cycle.”
Professor Kirsty Elliott-Sale - Expert in female physiology
What Experts Say About Protein, Creatine, and Female Performance

The science behind Protein
Confused about how much protein you really need? You're not alone. Discover why leading scientists say current guidelines are outdated, how to choose the right protein for your goals, and what’s actually worth it for recovery. Dive into expert content that cuts through the noise to fuel your performance.

The truth behind Creatine
Creatine: muscle-builder, brain-booster… or misunderstood supplement? Optimum Insiders tackle the myths, safety concerns, and emerging research on cognition and performance. Whether you’re an athlete or just curious about its benefits, this is your go-to source for straight-talking, science-backed insight on one of the most effective supplements out there.

Are female needs different to men?
From debunking the bulking myth to separating facts from fads like cycle
syncing, our experts explore what really matters when it comes to female-focused nutrition. Learn how to fuel with confidence and clarity, backed by science—not trends—so every woman can train and fuel smarter and feel empowered.
Best Sellers

Find your daily protein
With our Protein Calculator
- How much protein per day you need.
- Tailored recommendations for carbohydrates, fats, and calories based on your training goals.
- What Optimum Nutrition products are best suited to unlock more from your training and exercise.
Find your daily protein
With our Protein Calculator
- How much protein per day you need.
- Tailored recommendations for carbohydrates, fats, and calories based on your training goals.
- What Optimum Nutrition products are best suited to unlock more from your training and exercise.

Top Articles

The Ins and Outs of Using Creatine – What, When, Why, How?

Debunking the Top 3 Protein Myths


















