text.skipToContent text.skipToNavigation
15% off your first order when you sign up to our newsletter
Free delivery for orders over $40

Buy More Save More - Save 10% on orders over $70 Save, 15% On Orders Over $100 and Save 20% On orders Over $150 with Code GOLD *Not valid in combination with other promotion or Bundles 

Low-Fat Might Mean More Chips

Think you’re doing yourself a favor by loading the grocery cart with foods advertised as low-fat, light or diet? A Dutch study published in the International Journal of Research in Marketing suggests those options might actually be contributing to not only single occasion overeating, but long-term over-consumption.
Using scanner data on store purchases, researchers tracked the buying habits of 311 households for a year before and a year after the first purchase of low-fat chips. They found a significant increase in the quantity of low-fat chips bought in the first month, and that trend continued long-term. This brings new meaning to the phrase less is more.