Your Advantage Starts Here

Set your goal. We’ll fuel your journey.

Whether you’re training for your first marathon, chasing a new personal best, planning a major comeback or taking on a goal that scares you a little – this is your moment.​

​Turn ambition into action. Tell us what you’re chasing for your chance to win the Optimum Advantage: personalised, elite performance support designed to help you go further than you thought possible.​

What You Could Win

The participant with the most inspirational goal will receive world-class support to elevate training, mindset and nutrition.

Supply of Optimum Nutrition products to support training and recovery.

Training plan built around your performance needs, designed by an elite performance expert.

Nutrition plan tailored to your goal, created by a sports nutrition expert.

One-to-one sports psychology support, including regular check-ins and progress tracking.

How to Enter

Entries close February 13th, 2026

Tell us your 2026 fitness challenge—big, bold, or deeply personal.

Open to United Kingdom residents only. The winner will be selected based on inspiration, ambition and commitment. Subject to the full terms and conditions.

Need a Little Inspiration?

See how our athletes have made their pledges for 2026. You can chase your next challenge too — the Optimum Advantage isn’t reserved for professionals; it’s for anyone willing to put in the work.

See where the Optimum Advantage can take you

A career beyond medals: a weightlifting pioneer and trailblazer, she’s faced injury and prejudice. Now the hunted champion, she defends her reign, chasing Commonwealth gold and a historic sixth European title.

ADHD can be her superpower in the pool. It can drive a hyper focused mindset for training; total focus, no half measures, no excuses. That wiring has carried her through amputation and elite success, yet still left her unsatisfied. World titles won, limits ignored, she’s still chasing faster going for gold at the Commonwealth Games.

Known for physical strength, but his true advantage is mental. Shaped by trauma of losing his baby boy after just 13 days, Zack is transforming loss into purpose as he pushes beyond his limits in 2026.