New Report

STRONG: The Female Strength Report

Women are redefining what it means to be strong.

Explore the insights behind how women train, fuel and define strength today.

Get the report
Woman demonstrating strength in a plank position
2,000 UK women surveyed

Insights drawn from women across the UK.

Expert co-authored research

Created with Professor Kirsty Elliott-Sale.

5 key themes

Shaping the future of female strength.

Why this report matters

Strength is no longer defined by performance alone.

The report reveals how women connect strength with confidence, resilience, adaptability and everyday life.

47%

identify mental strength as the greatest contributor to their overall sense of strength.

59%

say navigating daily life confidently is a meaningful indicator of strength.

79%

say their definition of strength changes throughout different life stages.

66%

are unaware of NHS muscle-strengthening guidelines.

Woman representing modern strength

What’s inside

Five key themes shaping the future of female strength.

Theme
01

Why strength now means far more than physical performance

Theme
02

How women use strength to support everyday life

Theme
03

How strength evolves through different life stages

Theme
04

The confidence gap preventing action

Theme
05

The role of community, support and wellbeing in modern strength

Professor Kirsty Elliott-Sale

Expert-led research

Co-authored by Professor Kirsty Elliott-Sale

One of the UK’s leading experts in female physiology and endocrinology, alongside research from 2,000 women across the UK.

Fuel everyday strength

Strength takes many forms. Protein supports them all.

Explore refreshing Clear Protein designed to support your protein goals, whether you're training, recovering or staying active day to day.

Explore Clear Protein
Optimum Nutrition Clear Protein range

Get the full report

Download the Female Strength Report

Explore how confidence, resilience, adaptability and everyday capability are shaping strength in 2026.