“
Strength means different things to different people. STRONG shines a light on the many ways women experience strength in everyday life.
”
Emily Campbell
Olympic weightlifter and Optimum Nutrition athlete
New Report
STRONG: The Female Strength Report
Women are redefining what it means to be strong.
Explore the insights behind how women train, fuel and define strength today.
Get the report
2,000 UK women surveyed
Insights drawn from women across the UK.
Expert co-authored research
Created with Professor Kirsty Elliott-Sale.
5 key themes
Shaping the future of female strength.
Why this report matters
Strength is no longer defined by performance alone.
The report reveals how women connect strength with confidence, resilience, adaptability and everyday life.
47%
identify mental strength as the greatest contributor to their overall sense of strength.
59%
say navigating daily life confidently is a meaningful indicator of strength.
79%
say their definition of strength changes throughout different life stages.
66%
are unaware of NHS muscle-strengthening guidelines.
What’s inside
Five key themes shaping the future of female strength.
Theme
01
Why strength now means far more than physical performance
Theme
02
How women use strength to support everyday life
Theme
03
How strength evolves through different life stages
Theme
04
The confidence gap preventing action
Theme
05
The role of community, support and wellbeing in modern strength
Expert-led research
Co-authored by Professor Kirsty Elliott-Sale
One of the UK’s leading experts in female physiology and endocrinology, alongside research from 2,000 women across the UK.
Athlete voices
Strength in their own words.
“
Strength isn’t about fitting into a fixed mould. It’s how we adapt, recover and find our own rhythm through life’s seasons.
”
Alice Tai OBE
Paralympic Champion Swimmer And Optimum Nutrition Athlete
Fuel everyday strength
Strength takes many forms. Protein supports them all.
Explore refreshing Clear Protein designed to support your protein goals, whether you're training, recovering or staying active day to day.
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Get the full report
Download the Female Strength Report
Explore how confidence, resilience, adaptability and everyday capability are shaping strength in 2026.
