Building muscle takes more than lifting heavy. It’s about consistency, the right nutrition, and giving your body what it needs before, during, and after your training sessions. Start with essentials that support strength, performance, and growth so you can keep progressing week after week.
Support Muscle Growth


Serious Mass Weight Gainer Protein Powder
If your goal is size, you need a calorie surplus. Serious Mass Weight Gainer Protein Powder delivers:
- Up to 1,269 kcal per shake
- 50g of whey protein + 3g creatine
- 251–257g of carbohydrates
- 25 vitamins and minerals
Gold Standard 100% Whey Protein Powder
Prefer a leaner option? The worlds #1 best selling protein powder^, delivers:
- 24g of whey protein
- 5.5g of naturally occurring BCAAs
- Less than 120 calories per serving (low in sugars and low in fat)
Focus & Energy Before You Train

Gold Standard Pre-Workout Powder
A scoop of Gold Standard Pre-Workout before training helps support focus¹ and energy² when it matters most - providing:
- 175 mg Caffeine
- 3.4 g of creatine monohydrate
- 1.5 g of beta-alanine
Performance for Strength Gains

Micronised Creatine
Micronised Creatine supports muscle energy so you can train harder for longer, increasing power during repeated high-intensity efforts³.
- 3.4 g of Creatine Monohydrate per serving
- Mixes easily with no gritty taste
Muscle-Building Favourites

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Fuel Your Knowledge
Creatine Supplementation: Who Should Use It?
Creatine is one of the most researched and widely used supplements in sports nutrition, yet it’s also one of the most misunderstood. Often associated with bodybuilders or elite athletes, creatine...
Whey Protein: What It Is, How to Use It, and Benefits for Muscle Recovery
Once favored mainly by bodybuilders, whey protein has become a mainstream staple embraced by people across all types of fitness pursuits from strength and physique training to endurance sports, g...
Marathon Training Nutrition: How to Fuel for Success
Training for a marathon is an incredible commitment. It’s not just about logging miles. Setting the right sports nutrition goals is essential to provide your body with the optimal fuel for peak per...
Footnotes
¹Caffeine contributes to increased alterness and improved concentration.
²Contribute to normal energy yielding metabolism.
³Creatine increases physical performance in successive bursts of short-term, high intensity exercise.

















